PROJECT
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FIGURE / F.03
ABOUT
Figure AI offered me the opportunity to merge fashion and product design with robotics - developing soft-goods and design concepts that help define the identity of their upcoming humanoid robot. The project allowed me to explore how form, motion, and human perception can redefine how we perceive AI-powered intelligence.
Figure AI offered me the opportunity to merge fashion and product design with robotics - developing soft-goods and design concepts that help define the identity of their upcoming humanoid robot. The project allowed me to explore how form, motion, and human perception can redefine how we perceive AI-powered intelligence.
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Creative Direction
Creative Direction
3D Design & Product Development
3D Design & Product Development
Soft Goods Design
Soft Goods Design
All visual content and videos featured in this project belong to Figure AI. While I was deeply involved in the design development, filming, and behind-the-scenes work on F.03, all renderings and production media were created by Figure AI and its creative partners. For more information, please visit FIGURE AI website.
All visual content and videos featured in this project belong to Figure AI. While I was deeply involved in the design development, filming, and behind-the-scenes work on F.03, all renderings and production media were created by Figure AI and its creative partners. For more information, please visit FIGURE AI website.
01 - HOW IT ALL STARTED
01 - HOW IT ALL STARTED
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One day, I received an email from Brett Adcock, the CEO of Figure AI, inviting me to join a special project and support the design team with my experience in fashion and soft goods design.
How often in your career do you get the chance to work on something truly revolutionary - a product that could change the world? Very rarely, I thought to myself! And that’s where the journey began.
One day, I received an email from Brett Adcock, the CEO of Figure AI, inviting me to join a special project and support the design team with my experience in fashion and soft goods design.
How often in your career do you get the chance to work on something truly revolutionary - a product that could change the world? Very rarely, I thought to myself! And that’s where the journey began.
This project challenged me in every possible way. What we were designing had to be unique and unmistakably Figure - but how do you create something that’s never existed before?
In films, robots often appear sleek and human-like, moving with perfect precision - but those are CGI illusions. In the real world, it’s far more complex. Finding inspiration in movies wasn’t an option.
So how do you design a humanoid robot that functions as advanced engineering - yet maintains beauty, character, and human form? That question became our guiding theme, one we explored and refined in every design review. Each decision demanded balance - between protection and motion, precision and emotion - to create something people could connect with, not just observe.
This project challenged me in every possible way. What we were designing had to be unique and unmistakably Figure - but how do you create something that’s never existed before?
In films, robots often appear sleek and human-like, moving with perfect precision - but those are CGI illusions. In the real world, it’s far more complex. Finding inspiration in movies wasn’t an option.
So how do you design a humanoid robot that functions as advanced engineering - yet maintains beauty, character, and human form? That question became our guiding theme, one we explored and refined in every design review. Each decision demanded balance - between protection and motion, precision and emotion - to create something people could connect with, not just observe.
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What impressed me from my first day at Figure was how deeply the company values design. In many places, decisions are driven by engineering or marketing - but at Figure, design plays a central role in shaping direction.
Some might see design as secondary to function, but that overlooks its emotional power. A well-designed product changes how we feel and interact with technology. When you see a heavy, metallic robot with sharp edges, it feels industrial and mechanical - even intimidating.
So the question became: How do you design the opposite? How do you create a robot that feels soft, warm and approachable - Something people instinctively can trust and connect with?
One of my key focus areas was on developing the soft knitted fabric components that became a defining feature of Figure 03. Taking inspiration from fashion and sportswear, we created flat-knit fabrics with layered textures, technical films, and heat-transfer finishes - giving the robot its unique identity and sense of warmth and approachable character.
What impressed me from my first day at Figure was how deeply the company values design. In many places, decisions are driven by engineering or marketing - but at Figure, design plays a central role in shaping direction.
Some might see design as secondary to function, but that overlooks its emotional power. A well-designed product changes how we feel and interact with technology. When you see a heavy, metallic robot with sharp edges, it feels industrial and mechanical - even intimidating.
So the question became: How do you design the opposite? How do you create a robot that feels soft, warm and approachable - Something people instinctively can trust and connect with?
One of my key focus areas was on developing the soft knitted fabric components that became a defining feature of Figure 03. Taking inspiration from fashion and sportswear, we created flat-knit fabrics with layered textures, technical films, and heat-transfer finishes - giving the robot its unique identity and sense of warmth and approachable character.
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When designing Figure 03, every decision had to balance visual beauty with the functional demands of the robot’s hardware hidden beneath. Function defines what’s possible — but aesthetics have the power to wrap technical complexity in beautiful proportions, refined softness, approachability, and overall design harmony.
Creating Figure 03 meant designing something that performs flawlessly in motion while feeling visually cohesive and emotionally approachable. Every seam, curve, and surface needed to serve both purpose and expression.
Soft materials became a key part of this balance - protecting intricate mechanisms while maintaining a sleek, unified form. This constant dialogue between function and aesthetics ultimately shaped the identity of Figure 03.
When designing Figure 03, every decision had to balance visual beauty with the functional demands of the robot’s hardware hidden beneath. Function defines what’s possible — but aesthetics have the power to wrap technical complexity in beautiful proportions, refined softness, approachability, and overall design harmony.
Creating Figure 03 meant designing something that performs flawlessly in motion while feeling visually cohesive and emotionally approachable. Every seam, curve, and surface needed to serve both purpose and expression.
Soft materials became a key part of this balance - protecting intricate mechanisms while maintaining a sleek, unified form. This constant dialogue between function and aesthetics ultimately shaped the identity of Figure 03.
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From the start, one of the company goals was to design a distinct fashion line for the next generation of robots. With Figure 03’s human-like torso and hands, it became possible to create functional “uniforms” that exist somewhere between garments and industrial equipment.
As robots will become part of our daily environments, their design must reflect their purpose. A hotel robot should visually align with staff uniforms and interior atmosphere, while one in logistics requires durability and visibility. If Figure 03 worked in a fashion store, its look would need to blend aesthetics with brand identity.
This idea felt especially meaningful to me, having spent years in fashion and sportswear design. It was a natural progression - merging function, storytelling, and style to explore what the fashion of robotics might look like in the near future.
This is just the beginning - here’s a glimpse of what Figure is building for the years ahead.
From the start, one of the company goals was to design a distinct fashion line for the next generation of robots. With Figure 03’s human-like torso and hands, it became possible to create functional “uniforms” that exist somewhere between garments and industrial equipment.
As robots will become part of our daily environments, their design must reflect their purpose. A hotel robot should visually align with staff uniforms and interior atmosphere, while one in logistics requires durability and visibility. If Figure 03 worked in a fashion store, its look would need to blend aesthetics with brand identity.
This idea felt especially meaningful to me, having spent years in fashion and sportswear design. It was a natural progression - merging function, storytelling, and style to explore what the fashion of robotics might look like in the near future.
This is just the beginning - here’s a glimpse of what Figure is building for the years ahead.
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Designed for the home, Figure 03 is built to live and work alongside people in everyday life. Wrapped in soft textiles and protected by multi-density foam, it’s lighter, more compact, and designed with the warmth and safety of real living spaces in mind. From organizing your home to assisting with daily routines, Figure 03 brings a human touch to automation.
Powered by the Helix AI system, it learns directly from people - performing tasks like loading the dishwasher, folding laundry, or interacting naturally with family members. It’s approachable, intuitive, and designed to blend into your environment - combining technical precision with human-centered design.
A new chapter where technology feels less like a machine - and more like a companion.
Designed for the home, Figure 03 is built to live and work alongside people in everyday life. Wrapped in soft textiles and protected by multi-density foam, it’s lighter, more compact, and designed with the warmth and safety of real living spaces in mind. From organizing your home to assisting with daily routines, Figure 03 brings a human touch to automation.
Powered by the Helix AI system, it learns directly from people - performing tasks like loading the dishwasher, folding laundry, or interacting naturally with family members. It’s approachable, intuitive, and designed to blend into your environment - combining technical precision with human-centered design.
A new chapter where technology feels less like a machine - and more like a companion.
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Being part of this journey - from the first sketches and design explorations to seeing the final robot come to life during filming in incredible locations across California - has been an unforgettable experience in my creative career.
Being part of this journey - from the first sketches and design explorations to seeing the final robot come to life during filming in incredible locations across California - has been an unforgettable experience in my creative career.
It’s been a rare opportunity to collaborate with and learn from some of the brightest minds in the world - solving problems, sharing ideas, and constantly challenging what’s possible. After many trips back and forth to California, I finally understood why Silicon Valley is known as the heart of innovation and talent.
It’s been a rare opportunity to collaborate with and learn from some of the brightest minds in the world - solving problems, sharing ideas, and constantly challenging what’s possible. After many trips back and forth to California, I finally understood why Silicon Valley is known as the heart of innovation and talent.
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Being part of Figure AI’s journey has been one of the most meaningful experiences of my career - a rare opportunity where creativity, technology, and purpose truly came together.
I’m grateful to Brett Adcock, David McCall, Sydney Hardy, and the entire Figure team for their trust, collaboration, and shared belief in the power of design.
Working alongside such talented, visionary people has been both humbling and inspiring - reminding me that great design isn’t just about creating beautiful things, but about building a future that feels human.
Being part of Figure AI’s journey has been one of the most meaningful experiences of my career - a rare opportunity where creativity, technology, and purpose truly came together.
I’m grateful to Brett Adcock, David McCall, Sydney Hardy, and the entire Figure team for their trust, collaboration, and shared belief in the power of design.
Working alongside such talented, visionary people has been both humbling and inspiring - reminding me that great design isn’t just about creating beautiful things, but about building a future that feels human.
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Creative Direction
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3D Design & Product Development
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Soft Goods Design
by Janis Sne
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CLIENT
Creative Direction
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3D Design & Product Development
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Soft Goods Design
by Janis Sne
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This project was only possible because of the incredible team effort, passion, and shared vision at Figure AI. I’m thankful to everyone who made this journey so inspiring!
This project was only possible because of the incredible team effort, passion, and shared vision at Figure AI. I’m thankful to everyone who made this journey so inspiring!
All visuals and videos featured in this project belong to Figure AI. While I was closely involved in the design development and behind-the-scenes process of F.03, all renderings and production media were created by Figure AI and its creative partners.
All visuals and videos featured in this project belong to Figure AI. While I was closely involved in the design development and behind-the-scenes process of F.03, all renderings and production media were created by Figure AI and its creative partners.